Ad affiliate throughout: There are some jewellery brands that you buy a piece from, wear a couple of times and then it somehow ends up forgotten in the bottom of your jewellery box. Then there are brands where you find yourself reaching for the same pieces every single day. For me, Missoma is very much the latter.
I've been wearing Missoma jewellery for a while now and I honestly think it has become one of those brands that just works with my wardrobe. Whether I'm in jeans and a jumper, getting ready for dinner, travelling or dressing up, there is nearly always a Missoma necklace, ring, bracelet or pair of earrings somewhere in the mix.
I love jewellery that feels special without feeling too precious to actually wear and that is exactly what I get from Missoma. The designs are modern, easy to layer and, importantly for me, they don't look like I've tried too hard.
So, if you've been wondering whether Missoma jewellery is worth it, what Missoma is made from, whether Missoma is real gold, whether Missoma jewellery tarnishes or how long Missoma jewellery lasts, I'm answering all of your questions below.
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What Is Missoma Jewellery?
If you've not come across Missoma before, let me introduce you.
Missoma is a London-founded jewellery brand which launched in 2007 and has become particularly well known for its demi-fine jewellery. The brand was founded by Marisa Hordern, who wanted to create fashion-forward jewellery that felt high quality but was still more accessible than traditional fine jewellery.
And I think that's exactly where Missoma sits so well.
It feels elevated and luxurious, but it is jewellery that you can actually wear. The whole Missoma philosophy is very much about jewellery you can layer, stack and live in, which I completely understand because that's how I like to wear mine too.
Missoma designs its jewellery in London and says its pieces are made by hand using responsibly sourced materials. Its collections include 18ct gold vermeil, gold-plated pieces, sterling silver and solid 14ct gold, alongside gemstones, pearls, cubic zirconia and diamonds.
And I think the variety is one of the reasons Missoma has become such a go-to for me. You can find those everyday little pieces that you never take off, but there are also chunkier, more statement designs when you want your jewellery to do a little more.
Why Do I Love Missoma Jewellery?
For me, it's the styling.
Missoma jewellery is incredibly easy to wear and I love that I can build up a look depending on what I'm wearing. I'll often start with a simple necklace and then add another chain, pendant or charm. The same goes for rings and bracelets.
I also love mixing metals. I don't think jewellery has to be perfectly coordinated anymore and Missoma makes it really easy to mix gold, silver and mixed-metal pieces together.
The other thing I love is that the jewellery feels current without being so trend-led that I'm going to look at it next year and wonder what I was thinking.
That's a big thing for me when I'm spending money on jewellery. I want to love it now, but I also want to be reaching for it months and years down the line.
Is Missoma jewellery good quality?
Yes, and this is one of the reasons I think Missoma has become so popular.
Missoma is a demi-fine jewellery brand, rather than a traditional fine jewellery brand, so the materials vary depending on the piece. Its jewellery includes 18ct gold vermeil, 18ct gold plating, sterling silver and 14ct solid gold. Missoma states that its gold vermeil and silver pieces use certified recycled metals.
I always think it's important to check exactly what you're buying rather than assuming every piece from a jewellery brand is made from solid gold.
Is Missoma real gold?
This is probably one of the most searched questions about Missoma.
The answer is: some Missoma jewellery is solid gold and some is gold vermeil or gold plated.
Missoma's 18ct gold vermeil is genuine 18ct gold applied over a sterling silver base. The brand says its gold vermeil has a 2.5-micron layer of gold, which is considerably more substantial than typical thin gold plating. Missoma also has 9ct and 14ct solid gold pieces in its fine jewellery collections.
So, if you're buying a Missoma piece, always look at or ask about the material description.
What is Missoma gold vermeil?
Gold vermeil is essentially a thicker layer of real gold over sterling silver.
Missoma uses 18ct gold vermeil for many of its best-known pieces. The base is sterling silver and the piece is then electroplated with 18ct gold. In the UK, gold vermeil jewellery is marked 925 because of its sterling silver base.
And this is why I think Missoma is such a good option if you love the look of gold jewellery but don't necessarily want to spend fine-jewellery prices on every piece.
Is Missoma gold plated?
Yes, some Missoma pieces are gold plated rather than gold vermeil.
The important distinction is the base metal. Missoma's gold-plated jewellery is plated onto brass, whereas its gold vermeil jewellery has a sterling silver base. Missoma says its gold-plated pieces use a 2-micron layer of 18ct gold.
Again, check the individual product description before buying.
What is the difference between Missoma gold vermeil and gold plating?
The easiest way to remember it is:
Gold vermeil = gold over sterling silver.
Gold plated = gold over another base metal, such as brass.
Gold vermeil also has a minimum gold thickness of 2.5 microns under the UK definition, whereas gold plating can be much thinner.
This is something I would definitely look at when choosing a piece because it can make a difference to how a piece feels, wears and lasts.
Does Missoma jewellery tarnish?
It can.
This is true of gold vermeil and plated jewellery generally. Jewellery isn't indestructible and exposure to water, sweat, perfume, lotions and chemicals can eventually affect plating and cause tarnishing or fading.
Missoma itself recommends removing gold vermeil jewellery before swimming, showering and exercising and keeping pieces clean, dry and stored separately.
Personally, I'm always much more careful with my jewellery than I used to be. If I love a piece, I want to keep it looking beautiful for as long as possible.
Is Missoma jewellery waterproof?
No, and I wouldn't treat gold vermeil jewellery as waterproof.
Missoma specifically advises against prolonged exposure to water because moisture and chemicals can accelerate tarnishing and affect the gold layer.
So my rule is simple: jewellery off for the shower, swimming pool, sea and gym.
Can I wear Missoma jewellery in the shower?
I wouldn't.
It's one of those things that might be tempting when you have a necklace you love and don't want to take off, but if you want your Missoma jewellery to stay looking its best, take it off before showering.
Can I wear Missoma jewellery to bed?
You can, but I prefer to take mine off.
Sleeping in jewellery puts unnecessary pressure and friction on delicate chains and can cause pieces to tangle or rub against one another. If you want your jewellery to last, giving it a little rest overnight is a good idea.
Can you wear Missoma jewellery every day?
Absolutely, and this is actually one of the things I love most about the brand.
Missoma's whole concept is jewellery designed to be worn on repeat, and I think the designs work particularly well for everyday styling.
The trick is simply to look after it properly.
Is Missoma jewellery worth the money?
For me, yes.
I think the appeal of Missoma is that it sits in that lovely middle ground between high-street fashion jewellery and traditional fine jewellery.
You're getting thoughtfully designed pieces, real precious metals in many of the collections and a huge amount of choice, without every purchase having to be a major fine-jewellery investment.
That said, I'd always check the material of the specific piece you're buying. A solid-gold Missoma ring is obviously a very different proposition from a gold-plated fashion piece.
Is Missoma a luxury brand?
I'd describe Missoma as a demi-fine and fine jewellery brand rather than traditional luxury fine jewellery.
It's particularly good if you want jewellery that feels luxurious and elevated but is designed for everyday wear.
Is Missoma jewellery made from recycled gold?
Yes. Missoma says its jewellery uses 100% certified recycled gold and silver, although the exact material depends on the piece. Its fine jewellery includes certified recycled 9ct and 14ct solid gold, while its gold vermeil uses certified recycled sterling silver and gold.
I really like knowing this when I'm investing in jewellery because sustainability and responsible sourcing are increasingly important to me.
Is Missoma jewellery ethically made?
Missoma says its pieces are handcrafted by teams in India, Thailand and China, with certain factories having worked with the brand since 2011 and being regularly audited by the Responsible Jewellery Council. The brand also says it uses conflict-free diamonds and recycled metals.
No jewellery brand is perfect, and I always think it's worth looking at the individual materials and sourcing information rather than simply taking a sustainability claim at face value, but I appreciate the transparency Missoma provides.
Does Missoma use real diamonds?
Yes. Missoma's collections include both lab-grown and natural diamonds, as well as cubic zirconia and semi-precious gemstones.
Again, check the individual product description.
Does Missoma use real pearls?
Yes. Some Missoma pieces feature pearls, including baroque pearls.
I particularly love the slightly irregular look of baroque pearls because no two are exactly alike, so they have that lovely individual feel rather than looking too perfect. Missoma describes the natural irregularities of its baroque pearls as part of their character.
How do you clean Missoma jewellery?
Keep it simple.
For gold vermeil, Missoma recommends cleaning carefully with a soft, non-abrasive, lint-free cloth. If it needs more of a clean, a little mild washing-up liquid mixed with warm water and a soft toothbrush can be used, followed by rinsing and careful drying.
I would avoid harsh jewellery dips and abrasive cleaners because these can damage the finish.
How should you store Missoma jewellery?
This is something I think makes a surprisingly big difference.
Store pieces individually in a cool, dry and dark place. Keeping necklaces, rings and bracelets separate helps prevent scratching and tangling. Missoma recommends using the soft-lined pouch or box supplied with the jewellery.
And please don't throw all your necklaces into one giant jewellery box and then wonder why they're tangled five minutes later. I speak from experience and a lot of untangling!
Does Missoma have a warranty?
Yes. Missoma currently states that its jewellery comes with a two-year warranty.
Can you return Missoma jewellery?
Missoma offers UK returns and currently states that UK mainland returns are free. Its current product pages also state that orders can be returned within 60 days of receipt. Personalised or engraved items can have different return rules, so I'd always check the individual terms before ordering.
Is Missoma a good gift?
I think Missoma makes a gorgeous gift.
Jewellery is always personal, but Missoma has such a broad range that you can find something whether the person you're buying for loves delicate gold jewellery, chunky chains, colourful gemstones, pearls, rings or statement earrings.
And because there are plenty of pieces at different price points, it works for everything from a little 'just because' present to a significant birthday, anniversary or milestone gift.
What Missoma jewellery should I buy?
This is the fun bit!
If you're new to Missoma, I'd start with something you'll genuinely wear all the time. A simple necklace, pair of hoops, everyday ring or bracelet is a brilliant starting point.
Then, once you've found the pieces you love, you can build your own collection and start layering.
I personally think Missoma is at its best when you don't wear just one piece. Layer a couple of different necklace lengths, stack rings together or combine delicate pieces with something chunkier.
There really aren't many rules.
My Missoma Jewellery Verdict
So, would I recommend Missoma jewellery?
Absolutely.
What I love about Missoma is that it makes jewellery feel wearable. It's pretty without being overly girly, fashionable without being disposable and elevated without feeling too formal. For me Missoma have got it spot on.
I'm also a huge fan of jewellery that can work with lots of different outfits, because I want to buy something and then actually wear it. Missoma pieces have become those easy additions I reach for without even thinking, the necklace that makes a plain outfit feel more pulled together, the rings I stack together, the earrings that work whether I'm in trainers or heels.
Just remember that Missoma isn't one single type of jewellery. Some pieces are 18ct gold vermeil, some are gold plated, some are sterling silver and some are solid gold, so always check the material before you buy and look after your jewellery accordingly.
But if you're looking for beautiful, wearable, stackable demi-fine jewellery that you can genuinely wear on repeat, Missoma jewellery is a brand I keep coming back to and judging by how often I find myself reaching for my Missoma pieces, I don't think that's going to change any time soon.
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