Every year we are seeing Black Friday come earlier and earlier and this year is no exception! Although we are still a few days away from Black Friday and Cyber Week, the deals have already started and so, as always, I have put together a list for you so you can see everything that's coming on sale in the run up to and during Black Friday. This is your ultimate list of the best Black Friday deals and savings. You can also sign up to my top Black Friday promo codes newsletter for updates to your inbox.
I'll be updating this list as and when I find new Black Friday discounts, promo codes and sales going live so don't worry about having to search - everything will be listed here. Think of it as a diary of discounts!
So without further ado, let's get into the best Black Friday deals and savings.
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Shop sale Coach Tabby
LUXURY BLACK FRIDAY SALES
Net-a-Porter - one of my favourite places to pick up Luxury items, Net-a-Porter have got up to 30% off selected items
Harrods - 10% off for rewards members
Matches - 30% off friends and family
The Outnet - have got 20% off on top of items already discounted with the code PREVIEW. Currently this is an app exclusive so make sure you download it to grab those best early deals!
Liberty - discounts for everything! Liberty have got 30% off selected lines and 25% off beauty. I know I'll be looking to grab one of my favourite homeware items, another Always Pan or I did spot this Stella McCartney shearling bag which I LOVE!
Flannels - I always manage to find great pieces on Flannels and so obviously I've already had a browse! They're offering a £100 gift voucher with every £500 spent.
Here are some of my top picks:
My ULTIMATE FAVOURITE luxury product, The classic Gucci belt - here
Another favourite of mine... The classic Burberry scarf - here
You can't get any better than an Anine Bing sweater at the moment - here
Farfetch - the biggest luxury sale I've found so far - Farfetch have got up to 50% off! I would check this out quickly so you don't miss anything! Don't forget to use my Farfetch promo code EMSHELX for extra Farfetch discount. I've linked my best picks below:
Soon to be a CLASSIC - The Coach Tabby Bag - here
I'm loving a shearling sandal moment currently and am obsessed with these gorgeous Chloe ones - here
I've recently jumped on the Self-Portrait hype and they truly have my heart... shop my dress - here
Sunglasses - 50% off including Celine, Dolce & Gabana and more!
Coach - Coach are soon becoming one of my accessories staples in my wardrobe - I can't stop myself buying Tabby's! They're offering 25% selected lines with the code BLACKNOV. So go grab that bag you've been eyeing - here
LuisaViaRoma - 40% off with the code BF40! That's a major deal! I've spotted that my all time favourite Stuart Weitzman over the knee boots are included in the sale so make sure you have a look - here
Nap have got 35% off to cover you for some very special pieces
Coggles have an outlet sale and Self Portrait dresses are on there with 30% off!
Shop my shearling Coach Tabby here with the code BLACKNOV
Shop my Burberry Scarf here
HIGH END HIGH STREET BLACK FRIDAY SALES
Reformation - 25% off everything
COS - 20% off selected pieces
Reiss - Outlet sale prices
All Saints - I make no secret of how much I love All Saints, I've been a customer for years! Everything is 30% off currently - below are a few of my favourite pieces. Shop the website here
Karen Millen - Karen Millen is a brand I'm finding myself increasingly drawn too currently and they are offering 20% - 60% off during Black Friday - here
Revolve - up to 70% off
LK Bennett - 20% off everything - I love their coats
Free People - up to 50% off sale
Coast - Up to 70% off
25% off Club L
Shop my Karen Millen coat here
Ted Baker - So many options! From party outfits to gifts Ted Baker is currently offering 30% off everything - here
Coast - an absolute staple for occasion outfits (great for this season!) Coast have got 60% off selected items - here
Oasis - have got an absolutely huge sale on. You can get up 60% off everything and add an extra 15% off with the code TREAT. A treat for sure! Shop here
Warehouse - have also got you covered with the same deal as Oasis. Up to 60% off with the added bonus of an extra 15% off if you use the code TREAT. Shop here
Phase Eight - have got 20% off everything. I've already spotted some great Christmas Party dresses! - here
Maje - I LOVE MAJE! And they've currently got up to 40% with an extra 10% if you're buying two items or more.
LavishAlice - more dresses for more Christmas parties, LavishAlice has such a great collection and they're all up to 70% off - here
French Connection - I got my Christmas party dress from French Connection last year so you best believe I'm making the most of the sale this year to see if I can find anything for this year - here
Shop my French Connection dress here
HIGH STREET BLACK FRIDAY SALES
Roe menswear - If you want luxury menswear on epic sale and you're supporting a small business too. The leather goods and jackets are amazing.
Amazon - Amazing savings on fashion and tech
Mango - up to 50% off thousands of items
H&M - everyone's favourite H&M have got up to 20% off EVERYTHING for members only. Make sure you sign up to get the best deals they have on offer - here. Here's some of my favourite picks:
Rhinestone bow embellished cardigan - here
Silver sequin wrap dress - here
Flared satin skirt - here
Levi's - if you're in need of some new jeans this Winter, Levi's have got you covered. They've currently got up 50% off selected lines and if you're a member you can stack an extra 10% on top of that - here
Urban Outfitters - are offering up to 30% off selected lines - here
Matalan - are doing a huge 50% off all lines! I always find such nice dresses there so definitely make sure you check them out - here
Pull & Bear - have got promotions of up to 30% off - here
River Island - you can pick up some great party wear pieces from River Island currently! I have definitely been eyeing up their party edit and now they're offering up to 25% off when you spend £150, 20% off when you spend £85 and 15% off when you spend £50. Make sure you use the code BFDROP - here
Chelsea Peers - the sofest, comfiest pyjamas these make a perfect gift! They're currently offering up to 30% off everything. Shop here
Debenhams - are offering a variety of offers - up to 50% off fashion and homeware and up to 20% off beauty bits. I recently picked up the stripe jumper below and I love it!
Abercrombie & Fitch - as we know Abercrombie are having a bit of a resurgence and if theres any excuse to test that out it's now as they've got 25% off everything - here
Gymshark - Gymshark have been one of my 'go-to' fitness brands for as long as I can remember and they have launched their Black Friday sale with 60% off selected lines. Read my blog post with my best what to buy this Black Friday from GymShark tips! They have an extra 20% off today!
Sweaty Betty - I love Sweaty Betty and especially now that I've picked up skiing their thermals are absolutely perfect for those wintery escapes! Snap up anything because they're offering 25% off everything - here
Nike - Another sportswear brand I swear by, Nike are offering 25% off full price for members only - here. So make sure you sign up! 40% off PLUS extra 25% off on top!
Adanola - their only sale of the year is live! buttersoft leggings! They have an extra 10% off their sale
JEWELLERY BLACK FRIDAY SALES
Monica Vinader - my favourite jewellery brand of all time, Monica Vinader have got 30% off everything! They have flash sales landing every day too.
Here are some of my favourite pieces:
Siren Muse Diamond Huggies - here
Friendship Bracelets - here
Mini Gem Necklace - here
You can shop my collection of top sales picks at Monica Vinader here.
Abbott Lyon - such a lovely brand and some gorgeous gifts for that special someone! I have this Gemma Owen x Abbott Lyon necklace and have received so many compliments on it - here
Astley Clarke - some more really sweet pieces. I particularly love their 'Celestial' collection - here
Missoma - 30% off everything!
PDPAOLA Jewellery - beautiful gem stone jewellery. Use code EM15 for discount
HOMEWARE BLACK FRIDAY SALES
The White Company - my absolute favourite The White Company are offering 20% off everything if you are signed up to their newsletter. Perfect for picking up gifts or all those Christmas essentials you may need yourself - here
Amara - have such a good selection of homeware on their website, Amara really caters for all tastes! They're offering 30% off selected items - here
Shop all my favourite picks from The White Company sale here
John Lewis - have discounts spread across the whole store, but I'm particularly interested in their 40% off Le Creuset - here or they have great discounts on Denby too - here
Oka - gorgeous, gorgeous Oka. They've got 30% off everything so if you've been eyeing up that new sofa or you just want some lovely new accessories for your home then Oka is the place to be - here
Anthropologie - Anthropologie is THE place to buy gifts. I honestly get most of mine from here every year and this year is no exception. They've got 30% off almost everything with the code BRIGHT so if it's gifts you're wanting now is the time - here
Our Place - The famous, best selling pan of the year! Their best Black Friday price yet has landed. I highly rate their pans. 
50% off mens Clinique
50% off mens CliniqueBEAUTY BLACK FRIDAY PICKS
Jo Malone - Free full sized hand and body wash with certain spends.
Charlotte Tilbury - You really can't go wrong with Charlotte Tilbury and this Black Friday they are offering 40% off their best selling kits. I would also look at for their mystery boxes as they also may make an appearance during this sales period... Shop here
Boots - 25% off fragrance - such a good one for gifts
Elizabeth Arden - Use Elizabeth Arden promo code EM30 for 30% off at Elizabeth Arden plus a free Gift With Purchase worth £55 with spends of £75!
Elemis - 30% off everything, great for their cleansing balm!
ghd - have up to 25% off plus a free paddle brush.
Space NK - If you're looking for more Charlotte Tillbury deals, Space NK have also got you covered. They're offering a range of free gifts with purchases over £85, £130 or £180. They also have 25% off Olaplex.
Kiehls - You all know I'm constantly promoting Kiehls and it's just because I love them. They've got 25% off OR 30% if you're buying more than one item. I've put together a little list of my favourite products from Kiehls below and shop their sale here
Ultra Facial Cream - here
Midnight Recovery Concentrate - here
Creme De Corps (AKA the best body butter ever!) - here
Clinique - I love Clinique and have done for such a long time! They've got 20% off your order PLUS you're also able to pick a full free size item - here. I'd recommend this 50% off mens Clinique gift set as a gift.
Foreo - Have their biggest Black Friday sale yet!
Shop Charlotte Tillbury here
Shop Charlotte Tilbury at Space NK here
LookFantastic - Discounts galore! LookFantastic are offering 40% off with an extra 5% if you input the code EXTRA - here
Beauty Bay - offering up to 50% off everything! So if there are any beauty gifts you've been waiting to purchase now is the time - here
Mac - have got 20% off sitewide! I know I'm going to be purchasing some of their famous lipsticks... here
Cult Beauty - if you use the code SPREE you can grab 30% off selected brands such as Olaplex, Sol De Janeiro and IT Cosmetics - here includes gift sets too
Shop my favourite Clinique gift sets here
Glossier - I always think Glossier are such a great gift for loved ones - they really do have something to cater for everyone! They're offering various deals across their site. Have a look at everything here
Loccitane - If you're spending over £30 make sure you use my L'Occitane promo code EMSHELXMAS as you'll receive x2 FREE beauty crackers. Either gift them to your loved ones or keep them to yourself! I alway make sure I pick up the Almond Shower Oil & Refill
Shop Loccitane here (don't forget the code EMSHELXMAS)
£63 off the most stunning ghd gift set
I hope you manage to snap up some great deals this Black Friday!
Lots of love, Em x
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