Beauty, Fashion, Travel, Fitness, Wellness and Lifestyle Blog | Emtalks

Tuesday, 13 May 2014

Benefit They're Real Push-Up Liner: New Launch and Event!

Benefit They're Real Push-Up Liner

Of course you want to know exactly what happened at Benefit's #benetease event last night in London! Yesterday afternoon I popped to London for a few hours to check out Benefit's latest product launch and I am so excited to tell you all about what we got up to!

Because I used to live in London, it still makes me sad having to make the 2.5 hour journey there from Leeds, it makes me wish I was still based there but I hopped on my train ready to find out about the new release from Benefit...

Usually I blog on the train, but I decided to treat myself and I indulged in some of my favourite magazines...

I also fell in love with the beautiful, down-to-earth Amanda Seyfried, what a lovely girl. 

My hair is looking particularly shiny on this photograph, I blame my new products from Bumble and Bumble, I washed my hair in the morning using their Creme De Coco range and it's worked wonders on my hair (thank you Bumble, I love having you in my life) - full review coming soon!

I wore my new shorts from Zara, they were just randomly on the shop floor and I picked them up, you can get similar here, £18.00 at ASOS and so beautiful, or these gorgeous ones here, £22.00 ASOS, and here, probably the most similar, £20.00. Lastly, I found these ones from MissGuided here which are pretty much the same and only £17.00.  I am loving tropical prints at the moment. I paired them with a sequin top from All Saints because it wasn't too warm in London yesterday and I wanted to wear something baggy with them. You can find a similar version of the sequin top here, £12.50 at Mango!, here, £57.00 ASOS (very similar shape) or here, more expensive but quite similar and the All Saints version was £250 after all!

My giraffe necklace is obviously from LVNDR!

My coat is from a random website ages ago that I can't remember the name of, sorry! Lastly, my shoes! I love these shoes so much but only recently pulled them back out of my wardrobe, you can get the exact ones on Boohoo here.

I met up with Hannah Vickers from AwayWithTheFairies, we always get the same train so it works out really well at every event we go to! We had a little wonder around China Town first because we were early, me, early?! I'm never on time!

We headed to Leicester Square to find the 'Criminal Facility'. 

We couldn't miss it...

A pink crime scene...

The venue was pretty epic... the guards were pretty epic too. But I didn't see any beauty disasters inside...

The Benefit staff all looked so good in orange, please can we just appreciate how good Meg looks in orange over-alls?! I haven't seen Meg for years so it was too good to catch up with her!

We were all arrested on arrival and had to put on our guiltiest faces...

Sirens were flashing...

We went into the large cell...

and realised that a crime had been committed...

We can't have been too naughty though, because the guards still poured us some prosecco. 

Now this is a degree that I'd be happy to pay for. We took to our seats and we were taught about the evolution of eye-liner. 

We were shown videos with girls who had tested this eye-liner yet didn't know what brand it was, we basically went through the whole design and product testing process with Benefit and it really opened my eyes, I didn't realise just how much effort goes into getting a beauty product to the market. But also, it really did make me realise that Benefit are a phenomenal brand when it comes to making their products, they have us, their customers in mind.

Then it was time for the big reveal... 

Introducing, the They're Real Push-Up Liner! It can be applied with one hand (one lady applied it whilst doing the plank in the gym!?), it doesn't move, its easy to create a cat flick, it's smudge proof, long-lasting, everything you want from an eye liner basically. I'd say it's like a gel-liner but in a pen format, which hopefully and apparently doesn't dry out, hooray! 

Next Lisa from Benefit ran in with her cell mates as she showed us how to apply it, and how easy it is to apply it.

We were all handed our own to play with, it was time for us to test it out...

Our bags were brimming with goodies...

Becca (check out her channel here) looked fabulous as ever.

Inside the bag... the ultimate treats, however the pugg phone case belongs to Becca - sorry!

Full review coming very soon, but here it is, in the flesh. 

The room went silent as everyone tested their liners

In true blogger style, everyone was snapping away. Obsessed with Arabella's nails! 

and the secret was out, as if the They're Real mascara isn't good enough, I'm pleased to introduce you to the They're Real push-up liner, an extremely exciting new innovation from Benefit. 

It was time to say goodbye to the criminal facility and head back for my train after an amazing few hours...

However, I couldn't resist getting a snap of Charlotte's gorgeous bag on the way home... (sold at Urban Outfitters here). 

Nor could I resist eating this gorgeous burger and fries the minute I touched back down near the station.

When I arrived back in Leeds, my flat-mate asked me what the product was... when I told her, she actually nearly cried: 'Oh my gosh I want that so much!!!' 'Oh my gosh when is it released!' 'Oh it's amazing' the minute she touched it, she is an eye-liner obsessive and trust me, she knows her stuff when it comes to eye-liners. I cannot wait to give you a full review as I'm actually quite scared of thick black eye-liners, so it will be interesting to see if this product converts me and I'll be using my flat-mates opinions on my review too so that you can have a review from a timid eye-liner user and a full-on eye-liner lover! So over-all, Benefit have wowed me yet again with their phenomenal new product launches and their amazingly caring attitude towards to consumer: ME AND YOU! I am team Benefit all the way.

This product is available from mid-June!

Do you love the They're Real Mascara? Are you looking forward to the launch of this? How do you feel about eye-liner?  Lots of love, Em x

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  1. Ive seen so many posts about this overnight, loving the look of the new product :) and such a good post x

    Also have to say how much i love your outfit too x

    Frankie Boo Blog

    1. Really? Aww! It's soo good! Aw thank you so much, I do love the shorts! xxx

  2. My housemate works for Benefit and she told me about this last week - they have another 3 or 4 launches coming soon as well! I love Benefit so this is all very exciting!! :) xx

    1. Aw omg I wish I had a housemate who worked for Benefit! Gosh that's exciting! x

  3. Looks like you had a such a fabulous time at the event em, gorgeous pictures as always. This eyeliner sounds fickin amazing though, I'm so excited for this to come up, will be treating myself to one right away. I can't wait to read your review xxx

    Danielle || Miss Sunshine & Sparkle

    1. It was so amazing - aw thank you so much! xxx

  4. Wow this looks like such an incredible event, worth the 2.5 hour train journey for sure :)

    Josie xoxo | Fashion Mumblr

  5. OMG what a fab event! I love the whole concept and I am gutted I missed out

    1. It truly was amazing - the concept and the thought and planning that went into it, amazing! xxx

  6. I love Benefit and this looked like a really fun event.

  7. wow.. I NEED that liner! I didn't know this was coming out.. need to run to Sephora soon x
    Emily Lavenders

    1. It's so sooo good! Ahh I LOVE Sephora! xx

  8. The event looks so good - i wish more events were in the day ! The product sounds really intriguing I look forward to your review to see how well it works :)
    Lauren x
    Please nominate my blog for Best Lifestyle Blog and Newcomer here !
    Britton Loves | Fashion Lifestyle + Photography -

    1. I know! Events are the best! Eeek I just used it and literally adore it xxx

  9. Wow excellent post sounds like you had an incredible time!! Loving the whole theme and the eyeliner sounds amazing and something I will definitely be trying out when its released :) cant wait!! xxx

    1. I really did thank you! The theme is amazing isn't it! xxx

  10. I am so excited for this! They're Real! is my favorite mascara. The event looked like so much fun! xx Rena Kiss and Make Up

  11. The event looks like so much fun! I love They're Real so can't wait to try the liner :)

    Ella xx

  12. This looks like a great event, and the product sounds amazing too! I'll have to look out for it being released.

    Catherine, xo // Lady Liquor

  13. aww what a lovely event! I would love to go to one of them! I agree Hannah's bag is so cute x


  14. Looked like an amazing event. I'm not to far from Leeds so feel your pain at the long journey to London, it's not an exciting one either. X

    Kate | A British Sparkle

    1. Ah it's always so boring! Hence why I always get loads of magazines to help me through it! xxx

  15. It looks like SUCH an amazing event, I wish I could have made it! I love Benefit's attention to detail and it sounds like yet another fantastic release by them! xo

    Megan xxx
    Thumbelina Lillie | UK Beauty Blog

    1. It was aaaaamzing! Yes, they're so so gooood xxx

  16. This looks like such an amazing event, Benefit always seem to come up with such fun ideas.
    Little Blonde Life - Lifestyle Blog

  17. the they're real mascara is such a favorite, i need to try this new liner!

  18. Great post!
    With wonderful pics!
    thank you for sharing !an amzing event!

  19. Oh my gosh Benefit is such a fun brand! Looks like you had a blast. Hopefully one day I get to go to an event like this one :)


  20. This was such a good event! Lovely briefly meeting you too :) going to nick that photo of me for my post if you don't mind! xx

    1. It was great wasn't it - yeah course just credit me! Thank you, sorry didnt even realise it was you on the photo xx

  21. Looks so much fun! Thanks for sharing! Nicola Xx


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