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Ad Affiliate throughout: Just like so many of us, I've been on my own collagen journey, and today I’m here to walk you through everything you need to know for example, what collagen really does, how it works, and how to choose the best form for your needs. I have a few collagens that I swear by but a collagen of choice is made by Ancient + Brave and I'm here to tell you more about them too. If you're looking for a review of Ancient + Brave True Collagen, you're in the right place.
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Who are Ancient + Brave?
Ancient + Brave was founded in 2018 by Kate Prince, a former media lawyer who shifted into wellness after discovering the benefits of collagen and MCT oil for her own skin, joints, hair and gut health. Based in East Sussex, the brand has since grown rapidly, becoming a certified B Corp with around 50 team members and operating in over 22 countries. It’s stocked in premium retailers such as Selfridges and Harrods, achieved £10.2 million turnover in 2023, and attracted a £7 million investment from Piper.
What is collagen?
Collagen is the most abundant structural protein in the human body, essential for skin elasticity, joint cushioning, strong bones, nails, hair and connective tissue repair . It naturally starts to decline in our late 20s and drops more significantly after around age 30–35, which is why many people turn to collagen supplements. Ancient + Brave's True Collagen and Wild Collagen which are both type 1 hydrolysed collagen peptides (i.e. broken down into absorbable peptides) Type I collagen is derived from grass‑fed bovine and North Atlantic marine sources, respectively. Meanwhile, Noble Collagen capsules use undenatured Type II collagen which is specifically for joint support and is enri=ches in the cartilage of our joints.
Why are collagen supplements suddenly so popular?
Collagen supplements have surged in popularity because as our bodies make less collagen with age, consumers seek ways to maintain skin firmness, joint comfort, bone strength and general vitality. Ancient + Brave hit the wave perfectly, launching just before the pandemic and tapping into a growing appetite for preventive health rituals and wellness routines.
Their clean‑label ingredients, science-backed clinical trials (showing boosts in skin hydration, elasticity, sleep, energy and hair health over 12 weeks) and ethical credentials (B Corp, climate neutral, 1% for the Planet, not to mention the PR via social media have made their collagen products a trusted staple for many.
What types of collagen does Ancient + Brave produce?
True Collagen – 100 % hydrolysed bovine (grass‑fed, EU sourced), mainly Type I (plus trace Type III), odourless, tasteless powder.
Wild Collagen – 100 % marine hydrolysed collagen peptides (North‑Atlantic whitefish, MSC‑certified), also Type I, neutral taste.
Noble Collagen – capsules using undenatured Type II collagen, aimed specifically at joint health.
Radiant Collagyn – a vegan blend designed to support your body’s own collagen production using botanical amino acids, vitamin C, biotin etc.
How are bovine and marine collagen different?
Both True and Wild provide hydrolysed Type I collagen peptides, optimally sized (~5000 Da) for absorption. Wild may be marginally more digestible if you have digestion issues, and the marine version has a smaller environmental footprint and MSC certification but in my experience both are very gentle on the stomach. Ultimately, the difference is more personal preference than effectiveness.
Where can you buy Ancient + Brave collagen and how much does it cost?
You can buy directly from Ancient + Brave’s UK site, plus other retailers like Amazon.
Code EMSHELDON on Ancient + Brave gets you 20% discount if you're looking for an Ancient + Brave promo code.
How much does Ancient + Brave collagen cost?
True Collagen & Wild Collagen – from £28.00 (200 g jar)
Noble Collagen (Type II capsules) – £31.20
Radiant Collagen – £28.00
What happens when you take collagen – does it actually work?
From my own experience, after about 4–6 weeks of consistent use of taking around 8 - 10g per day I noticed firmer skin and stronger nails. My understanding is that to benefit from reduced joint stiffness, and better recovery post‑workout it has to be taken consistently for a year in quite a high dose of around 20g per day. Clinically, their Wild Collagen trial found:
+137 % skin hydration
94 % reported improved elasticity
74 % reported less joint stiffness
These results align with broader science showing hydrolysed collagen supports skin, joints, bone, hair and gut health.
How much collagen should you take?
Ancient + Brave recommends the product-specific serving, typically ~5 g daily for powdered types, and the stated capsule dose for Noble Collagen. Consistency is key, many benefits surface after 8–12 weeks, though some people notice effects sooner, my mum for example noticed improve nails within 2 weeks.
Why choose Ancient + Brave collagen?
Personally, I’m drawn to their sustainability (MSC-certified marine, EU‑sourced bovine, eco-friendly packaging), rigorous testing, and no‑fuss daily ritual. Plus, they’re carbon neutral and donate 2 % of revenue to environmental causes. Taste-wise, this was what concerned me most but I can confirm that whether in water, in coffee or cacao, these collagen blends dissolve easily and taste neutral or delicious.
Final thoughts on Ancient + Brave collagen
So, does Ancient + Brave collagen deliver? From my personal experience, absolutely yes, it’s become a non-negotiable part of my morning routine and my 'sexy-water' recipe, see more here. Between differences in collagen types, sustainable sourcing, and solid clinical evidence, I believe their line-up covers skin, joints, whole‑body health, and even vegan options. If you're curious about collagen, Ancient + Brave collagen is definitely one to try.
For discount at Ancient + Brave use Ancient + Brave discount code EMSHELDON
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