Ad affiliate - If you’ve been online lately, you’ve probably seen people talking about ZOE Daily30+ and the wider ZOE personalised nutrition programme. I kept seeing the little yellow packets pop up on Instagram and TikTok and decided to give them a try myself. Since gut health is such a big focus right now (and rightly so as it affects energy, skin, mood, and digestion), I thought I’d write a full ZOE review and answer the most-asked questions. I'm a long term stomach / digestion sufferer and I am willing to give anything a go that can help me live a happier life as far as my guts are concerned. Read on. PS. If you're looking for a ZOE discount code to use on the Zoe gut supplements, I've got you covered.
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What is ZOE?
ZOE is a science-backed health company co-founded by Professor Tim Spector (who you might know from his gut health books and podcast). The brand focuses on personalised nutrition, using at-home tests and AI insights to help you understand your unique gut microbiome, blood sugar, and fat responses.
Instead of generic diet advice, ZOE gives you tailored recommendations because what works for one person’s health might not be right for another.
What is ZOE Daily30+ Gut Supplement?
The ZOE Daily 30+ Gut Supplement are probably their most recognisable product right now. They’re small sachets of mixed seeds (pumpkin, sunflower, flax, hemp, and more) designed to make it easier to boost your daily fibre and plant diversity intake.
ZOE recommends aiming for 30+ different plants per week (a mix of fruits, veg, legumes, herbs, and seeds). These sachets are a quick and convenient way to get a big dose of fibre, healthy fats, and prebiotics in one go.
I’ve been sprinkling them on yoghurt, overnight oats, and even salads, they give a nice crunch as well as being genuinely good for you.
The great news is that you can get a ZOE health discount by clicking the link and using code EM10 at checkout when you buy.
Does ZOE only sell their gut supplement?
No, ZOE is much more than seeds. Their main offering is the ZOE personalised nutrition programme, which usually includes:
Gut Health Test Kit: a stool test that analyses your microbiome.
Blood Sugar Monitor: a continuous glucose monitor you wear for two weeks to see how your body responds to food.
Blood Fat Test: at-home finger prick test.
App & Coaching: where you get your personalised results and food scores.
ZOE Daily30+ is their easier, everyday add-on if you’re not ready to commit to the full programme.
How much does ZOE cost?
ZOE Daily30+ Supplement is around £34.99 per month but use my ZOE discount code EM10.
ZOE Programme (testing kit + app) starts at around £299, but prices can vary depending on subscription and add-ons.
It’s definitely an investment, but ZOE position themselves as a premium, science-based brand. The seeds are the most affordable entry point if you just want to try something from them without the full programme. To be honest I use the seeds almost every day and those alone are helpful to my health and so easy to use.
Are ZOE Gut Health Seeds {Saily30+} worth it?
In my opinion, yes, especially if you’re trying to increase your fibre, omega-3s and plant diversity but don’t always have time to prep. I found it so easy to just tear open a sachet and sprinkle it on breakfast. They make hitting those '30 plants a week' goals a lot less overwhelming.
The only downside is the price, they’re not cheap compared to buying seeds in bulk yourself, but the convenience and the balanced mix (with portion sizes already done for you) makes it worth it for me.
Where can I buy ZOE Daily 30+?
Right now, ZOE products are mainly available directly from the ZOE website. Sometimes they offer discounts for first orders or bundles if you subscribe. I haven’t seen them in supermarkets yet, but given their popularity, I wouldn’t be surprised if that changes.
Who is ZOE best for?
Anyone interested in gut health and personalised nutrition.
Busy people who want convenient, pre-portioned seeds and supplements.
Those who want to improve digestion, energy, and long-term health with science-backed support.
Final Thoughts
After trying the ZOE Gut Health Seeds, I can see why they’ve become such a talking point. They’re an easy, tasty way to boost fibre and plant variety two things that are crucial for a healthy gut microbiome.
If you’re ready to dive deep, the full ZOE programme gives you personalised insights into your body. But if you want a simpler, everyday step, the ZOE Daily 30+ are a brilliant place to start. They’re convenient, nutritionist-approved, and a small change that really does make a difference.
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