ad affiliate: Hello and a very Merry Christmas to you! ✨If you’re anything like me, you love discovering those final festive bargains just before Christmas, plus the epic Boxing Day sales that follow. In fact I just love browsing at this time of year full stop. Whether you’re shopping for yourself, finishing off gift lists, or planning wardrobe and beauty updates for the New Year, the upcoming days are prime sale season.
Sales aren’t just happening on Boxing Day this year, many of the best discounts are already live or launching in the run-up to Christmas. I’ll be updating this page as new codes, price drops and early access links go live, so bookmark it and keep checking back!
From fashion icons to party dresses, cosy knitwear to skincare staples, fragrance and activewear, I’ve rounded up all the best places to shop right now, both before and after Christmas.
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Revolve
One of my all-time favourites and right now up to 70% off. It’s a great time to treat yourself to that party dress, denim upgrade or statement handbag you’ve been eyeing. I absolutely adore this 27 Miles High Wonder Top and I'm so tempted as it would be ideal on the trips I do.
LK Bennett
Their winter sale is already live with up to 50% off nearly everything. I’m loving their timeless coats and tailored pieces that are perfect for winter weddings or New Year dinner parties.
Free People
Boho chic at its best up to 50% off many items right now. Cosy knits, dreamy dresses and accessories that are ideal for layering into 2026. I can't even begin to tell you how much I adore this Foolish Heart Midi Dress.
Coast
If you’ve got a festive party or New Year’s Eve outfit to sort, Coast is offering up to 50% off selected items think elegant occasionwear at dreamy prices. Or what about a jumpsuit, the draped bardot is an absolute steal.
Oasis
This brand brings back so many memories and their sale is huge!
Up to 60% off everything. Bargain coats like this beautiful scarf longline jacket, knits and dresses alert.
Warehouse
Same vibe as Oasis and equally generous up to 60% on selected lines like this Oversized Coat. Perfect for wardrobe staples or pieces you didn’t expect to go on sale.
Whistles
Their winter sale is in full swing with up to 50% off, and new pieces are being added all the time a great stop for timeless tailoring and knitwear. This Black Aviator Jacket and this Super soft V Neck are amongst my faves.
ME + EM
One of my favourite brands for dreamy day-to-evening pieces they’re currently offering up to 50% off, and I’m obsessed with knits like their red chunky knit.
Phase Eight
Their winter sale also has up to 50% off perfect occasionwear, from sleek dresses to beautiful coats. I particularly adore the Meloni Ombre Midi Dress.
Maje
Another favourite up to 50% off across staple pieces and seasonal wear. I have a passion for jumpers at this time of year and this Wool Blend Jumper with Fringes is just gorgeous. This knitted flared dress is also super smart and warm and this metallic ruffled midi is both simple and beautiful and perfect for so many occasions.
Lavish Alice
Party season favourites with such huge reductions, think sequins, satins and standout mini dresses ready for NYE. This Zara cape sleeved blazer will make a statement at any event and I adore the Sequin boucle high collared dress, classy and crowd stopping all rolled in to one.
French Connection
I’ve had a few dreamy pieces from French Connection over the years and their sale this season doesn’t disappoint perfect dresses and elevating knitwear.
Reformation
Absolute favourite for timeless, sustainable styles up to 30% off everything I’ve seen recently. I love dresses like the Brisbane Velvet Dress which may just be my go to for NYE, the gorgeous Fabian Crew Sweater and a bit of glam with the Ericka Dress.
Reiss
Outlet reductions are live now beautifully tailored coats, knits and wardrobe staples at fab prices. I don't think there is a better place to get a discounted, top quality smart Blazer.
All Saints
I’ve been a fan forever and right now they have up to 50% off everything perfect timing to snap up one of their iconic leather jackets like the Dalby Slim Fit Biker. They also often add an extra 20% off layered on top.
Christmas Beauty Sales to Snap Up
Top Beauty Deals 2025
This is one of my favourite categories because you can find premium beauty at a steal.
GHD Duet Blowdry Hair Brush: This is one of my favourite time saving gadget and gives me sleek, shiny, damage-free hair every time.
Olaplex Bonding Oil: The cult repair duo for dry, winter hair.
Elemis Pro-Collagen Cleansing Balm: You know my obsession with this one runs deep.
This Works Deep Sleep Pillow Spray: My nightly must-have.
L’Oréal Paris Revitalift Filler Serum: Plump, glowy skin without the price tag.
CeraVe Cleanser: Still unbeatable for sensitive skin.
Foreo Luna Mini 3 Cleansing Brush: Trending again this year with major markdowns.
Dyson Airstrait Styler: I absolutely love this hair styler.
Garnier Micellar water: don't sleep on this hero
CeraVe Cleanser: the best drugstore cleanser
Shark LED mask: everyone wants this for Christmas
Kerastase Viral Hair Oil: need I say any more?
Redken ABC Range: loved by Sabrina Carpenter and great for damaged hair
Boots Christmas & Boxing Day Deals
Boots’ sale is expected to kick off online before Christmas and then explode on Boxing Day with up to 60% off beauty, skincare, fragrance and grooming tools like this Lancome Set, Clinique Moisture Surge Set or the Dyson Airstrait.
Jo Malone
Jo Malone often runs seasonal moments promotions rather than steep classic discounts so keep an eye out because fragrance sets are prime Boxing Day sale targets. By placing an order here you will receive a free gift with your next order.
Elemis
Elemis has already launched a fantastic sale with great savings like this Pro-Collagen Gift Set. I cannot speak highly enough about the quality of Elemis products and if there is a chance to get them reduced I always grab what I can.
Sports & Activewear Deals
Lululemon
Their We Made Too Much sale is live now with discounts on things like best align shorts and the define cropped jacket which are just perfect if you want to start 2026 in a new gear.
Sweaty Betty
Expect pre-Christmas markdowns on bestsellers like leggings and thermal mid-layers at Sweaty Betty and even deeper discounts typically land on Boxing Day. (Watch their app and wishlist for first access!)
Gymshark
Gymshark often drops winter deals via app and site before Boxing Day, perfect for stocking up on workout basics, hoodies and performance leggings.
Other Boxing Day Sales to Know
Selfridges
A major luxury sale online deals often start on Christmas Day with in-store markdowns from 26th December, including designer fashion, bags and beauty treats. Grab bargains like this HUGO Sweatshirt for a last minute gift for him. The deals are brilliant here.
I find Mint Velvet is always a great place to get super smart clothing in the sales and this white sequin bow jacket is a great example
ASOS
Expect up to 70% off thousands of lines across clothes, shoes, accessories and more perfect for updating every closet.
H&M
Big Boxing Day reductions on womenswear, menswear and home are already on and I might be treating myself to this cutesy fluffy jacket. This place is always good for basics and trending styles.
New Look
A go-to for affordable fashion, with dresses and outerwear often heavily discounted on Boxing Day. With accessories like this black furry hat and a sale with up to 70% off you will be set up for winter in no time.
If you're looking for beautiful jewellery at a very reasonable price then look no further. I absolutely adore Monica Vinader and could buy all my jewellery from there. The heart huggy earrings are one of my absolute favourite items.
Final Tips for Shopping the 2025 Christmas & Boxing Day Sales
1. Early access is key: sign up to newsletters and turn on notifications.
2. Wishlists = wins: add favourites now so you can checkout instantly when prices drop.
3. Sale windows overlap: many pre-Christmas discounts roll straight into Boxing Day savings, so shop smart and compare before checkout.
Back to Boxing Day Sales
Whether you’re finishing off gift shopping or treating yourself after the festivities, the 2025 Christmas and Boxing Day sales are shaping up to be one of the best yet, spanning fashion, beauty, lifestyle and activewear. Keep this page bookmarked I’ll update it with the very latest promos, codes and price drops as they launch, live into Boxing Day and beyond. Happy shopping and here’s to epic deals and new wardrobe favourites! ✨
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