When I was invited to a festival on a private island to celebrate the launch of Charli XCX’s fragrance collaboration Limited Edition Impulse Why Not?, I could hardly say no. You guys know just how much I love exploring, new adventures and obviously, great smells so this was totally for me. I cannot wait to tell you what happened when Impulse whisked us away to Impulse Island last week!
We jumped on a boat and before we knew it, we were Impulse Island, a takeover of Osea Island which is located just outside of Essex. Who knew such a beautiful island existed in the UK?
We were greeted by the loveliest ladies from Impulse, all wearing their Why Not? slogan tees.
We were given our wrist bands and taken to the most beautiful house, where a DJ was playing and we got the chance to jump in the pool with the most incredible inflatables.
Everything was decorated so beautifully and there were so many amazing touches which transformed the island into an impulsive paradise.
After a delicious welcome drink, it was time to eat!
I wore my suede jacket, matching suede tassel boots, teamed with a white mesh top (similar online here and here), bandeau and white skirt. It was still boiling and I wanted to get in the festival mood!
We were given goodie bags rammed wth treats, including Simple face wipes, personalised flip flops and of course, the new Limited Edition Impulse Why Not? In collaboration with Charli XCX. The fragrance is designed to help you embrace your ‘wild’ side and try something new, which I certainly embraced on Impulse Island! If you've read any of my travel posts, you'll know that living life on impulse, exploring and seeing the world are some of my favourite things. There were still plenty of surprises however, with the beautiful and
super talented Charli XCX who designed the fragrance in collaboration with Impulse, performing a special intimate gig on the island!
The Limited Edition Impulse Why Not? can is beautiful, bright and bold, with distinctive icons including tigers, palm trees and tropical fruits, making it the perfect Summer must-have.
I've loved Impulse since I was a little girl, as it was actually the first body fragrance I ever used. I find it easy because it's lightweight and can be thrown into my bag if I’m running out the door. My Mum still buys it for me and it’s in my Christmas hamper every year!
Charli XCX’s fragrance collaboration Limited Edition Impulse Why Not? also features zesty citrus notes of bergamot, frozen lemon and bitter orange with an infusion of Earl Grey Tea and natural spices, so it's a beautiful scent.
Now back to some more details on Impulse Island, I had scampi and chips before heading into the main area.
There was so much to do, including karaoke, roller disco, glam studio, floral crown making and obviously, burger eating.
We stopped for a cocktail
and said cheers to Impulse for creating such a special and lovely event, the rain wasn't going to stop our fun!
Next, we headed off to be pampered. Such an amazing touch. I sprayed myself with the new Limited EditionWhy Not? fragrance (they were conveniently placed around the festival for a sweet-smelling Impulse Island!) before finally having my hair and makeup done!
I went with Kayleigh and we both chose matching glitter. I do love any excuse to get glittered up!
All glittered out, it was time to eat! We demolished a Patty & Bun burger, which is apparently one of the best burgers in London, so the burger queen within me was super excited to try this. It
was really good.
Next we were ushered into a beautiful barn style building, it was time for the main lady herself to perform!
The crowds were so excited and everyone was singing and dancing along. Charli was fantastic to watch and it was amazing to be one of the lucky people invited to watch her perform on Impulse island! I think they should open it up to the public every day!
Thank you so much Impulse for organising the ultimate day of dreams for us on such a beautiful
Island. I know for sure that the new Limited Edition Impulse Why Not? fragrance will remain a handbag essential!
To get your hands on this fun summer fragrance, head to Superdrug and all other major retailers to pick up a Limited Edition can of Impulse Why Not? RRP £1.99 online here.
PS. I got the chance to have a lil chat to CHARLI XCX, here are some of the q's we asked her if you're interested!
• Your style is super 90s influenced, who's your 90s icon babe that you look up to?
I LIKE A LOT OF THE RED CARPET LOOKS ROSE MCGOWAN DID IN THE 90S. AND ALSO I LOVE THE CHANEL AND VERSACE RUNWAYS FROM THAT ERA TOO.
• What’s your best advice for makeup on the go?
KEEP YOUR SKIN FRESH AND IF YOU WANT A STATEMENT LOOK, A RED LIP IS ALWAYS EFFORTLESS AND CLASSIC.
• What do you always have on you in your bag?
ROSE WATER, MY PHONE, A LOAD OF RANDOM PIECES OF PAPER WITH NOTES AND SCRIBBLES ON AND OF COURSE MY IMPULSE WHY NOT BODY SPRAY! Haha!
• When thinking of the design and scent for the new Impulse bottle, where did the influence come from?
I WAS INSPIRED BY THE SUMMER TIME. THE SCENT IS A SUMMERY SCENT, WITH HINTS OF FROZEN LEMON AND BITTER ORANGE, SO I WANTED THE CAN DESIGN TO BE BRIGHT AND FUN AND BOLD, LIKE THE SCENT ITSELF.
• If you could pass anything on to the younger generation, what would you say?
BE YOU! DO YOUR THING AND DONT BE WORRIED WHAT PEOPLE THINK OF YOU!
• And lastly, what song do you have on repeat at the moment?
I’VE BEEN LISTENING TO A LOT OF KANYE WEST AND ALSO THE NEW RIHANNA ALBUM TOO. I ALSO LOVE BROKEN FLOWERS BY DANNY L HARLE
Have you heard of this island before? Do you like Charli XCX? Do you think this sounds like fun? Do you like Impulse?
Lots of love, Em x
*Sponsored by Impulse but always my honest opinion.
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