Emtalks | Beauty, Fashion, Travel, Fitness and Lifestyle Blog


Thursday, 18 February 2016

My Daily Essential Item By Sure; Sure Announces They’re An Official Partner For Sport Relief

Hello hello hello! So today I am thrilled to announce that I will be working with one of my favourite and must-have day­-to-­day brands again. As most of you know, Sure is my favourite antiperspirant brand. You'll find it in my handbag, my gym bag and ready to be sprayed as an after shower essential. I'd be lying if I said I didn't use Sure every single day. We all have our daily routines and for me, Sure has always been a large part of mine. Antiperspirant is something everyone wears which is why I don't mind talking about it, it really is my go-to item, particularly if you're like me and you're constantly on the go and like to feel fresh all day long. There's nothing worse than arriving at a meeting (I'm always late as I'm always rushing) and feeling flustered and well, sweaty. There's a reason I use Sure every morning and always have done and it's because it's amazing. I'm excited to finally announce today some exciting news, Sure will be a main sponsor for Sport Relief 2016. I'm excited to talk more about this...

You heard it here first, Sure is an official partner of Sport Relief 2016. If you don't know what Sport Relief is, it's a charity (from Comic Relief). Sport Relief raises money to help make a difference to people’s lives right here at home in the UK and across the world’s poorest communities – the fundraising event also gives lots of people across the UK the opportunity to get involved in sports. This is something very close to my heart and a something I love taking part in and watching. As a child at school we would always do activities which raised money for Sport Relief, it brings back to many happy times.

I've been taking part in sports since I could walk. I competed for my county in athletics for a number of years and tried my hand at everything from gymnastics classes to ballet classes and I'm even a keen ice skater. There's really no sport I don't enjoy. Being such a sport lover, it was an honour to be asked to be involved in this exciting campaign with Sure. One thing I love about sports is how it brings people together, everyone can watch, everyone can cheer on and there really is a sport for everyone. I love that Sport Relief champions that and brings fun and entertainment into sport all to raise money for a great cause. As you can tell, I am very excited and 100% behind helping Sure with this.

On February 19th, Sure is announcing an exciting campaign in partnership with Sport Relief, stay tuned to be one of the first to find out more as I'll have that information for you too and you can see how you can get involved and help as well as keep fit in the process.

Now for a little look at the Sure Compressed Antiperspirant too!

Sure has recently launched the world’s first antiperspirant with Motionsense technology that is activated directly by movement, so you can make a difference for Sport Relief in the knowledge that the more you move the more it protects

Sure's Compressed Antiperspirant comes in a smaller, smarter can that releases less air, but the same amount of protection with each spray. Personally, I'm someone who prefers small cans anyway because I always tend to have hundreds of things rattling around my handbag. Guilty.

It also feels softer on your skin, but don’t worry, it will still provide you with the same level of sweat protection no matter what you do for Sport Relief! I've trialled it out at my spinning classes and I can tell you that it does give you the same level of protection as all their other antiperspirants. I really don't think talking about antiperspirant should ever be a taboo topic, we've all gotta use it and I'm happy to say even spinning away on my bike didn't move this antiperspirant.

As someone who's always on the go, whether I'm running to a meeting, running back from the gym or staying over at my boyfriends house, having a antiperspirant in my bag at all times really is essential, especially with Motionsense. One thing I noticed about this is that this antiperspirant really does leave your skins feeling softer. You may remember my blog post about Sure's Ella Eyre gig, where we celebrated the launch of their Motionsense technology in their antiperspirants. If you missed that one, Motionsense technology (is very clever) and means that the antiperspirant will be activated directly by movement with this technology! Proving that the more you move, the more it protects so get moving this Sport Relief!

All Sure Compressed antiperspirant variants are available at all leading retailers nationwide.
Sponsored by Sure but as always, 100% my honest opinion. 

Do you take part in Sport Relief? Do you think Sure is an essential every day item? Have you always enjoyed sports?

 Lots of love, Em x

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